Advertising optionsOur fifth and final installment of the sales series is all about location, location, location. It’s as true in horse sales as it is in real estate. Where you place advertisements for your horses will have a huge impact on how quickly your horse sells. There are a number of sales websites out there,…
PricingPart four of this series is about pricing. This one is a bit tricky, and typically everyone’s least favorite part of the process. There are so many things that can influence the price of a horse from breeding to competition history to potential, from the economy as a whole to the actual location of the…
Part three of our sales talk, the ad copy.For those unfamiliar with the term, ad copy simply means the written part of your advertisement. This is also an important piece of the presentation, though for me not as much so as the pictures and video. Buying a horse is far more visual in the ad,…
Next up in our sales talk is videos. If a picture is worth a thousand dollars, then a good quality video will be worth significantly more. After all, this is where your buyer will get their first, and lasting, impression of how the horse moves. As you all know, for dressage, how the horse moves…
Let’s talk about sales.There is so much that goes into a proper sales presentation, so this is going to get split up into several posts covering each part. We’ll go over pictures, videos, the copy of the ad, pricing, and advertising options. After nearly 2 decades spent marketing and selling horses, these are the top…